Visitor registration is now officially open for VIV Select China, the premier platform for showcasing cutting-edge innovations and fostering business collaborations in the animal protein industry in China. Scheduled from September 10-12 at Nanjing International Expo Center in Nanjing, VIV Select China is set to gather pioneers and leaders from the swine and poultry, feed ingredients, additives, feed/feed additives equipment, farming equipment, bio-products, breeding technology, animal health, veterinary, egg processing sectors, and more.
With 48,000 square meters of exhibition space, VIV Select China gears up to host over 500 exhibitors from leading Chinese enterprises such as Big Herdsman, Guangzhou Guangxing, Nxin, Famsun, Zhengchang, Shandong Kaicheng, Melan Group, Zhongmu, Kexing, Ruisheng, Dongxiao, and Highvarve.
The Inaugural AI+ Smart Farming Area
As a global hub connecting supply and demand, the event will showcase hundreds of premium products while introducing its inaugural AI+ Smart Farming Area. This area will highlight integrated applications of AI, IoT, and sustainable technologies, The visitor will experience precise production management and digital breeding processes. By driving digital transformation across industry, the platform empowers businesses to align with international standards, integrate into global supply chains, and accelerate their expansion on the world stage. Reuniting in person and forging profitable business deals at this event is eagerly anticipated.
Key Conference Highlights: AI+, Smart Farming, Green Transformation
VIV Select China 2025 conference program centers on a triple framework of "Technological Breakthroughs (AI & Smart Farming)—Green Transformation (Low-Carbon/Circular Economy)—Global Collaboration for Overseas Expansion (Standards/Supply Chain)". It highlights how AI and smart technologies enhance production efficiency and product quality, drive low-carbon transformation in the livestock sector to reduce emissions and resource consumption, and advance circular economy models to improve resource utilization and waste reduction.
The VIV International Summit advocates breaking the cycle of domestic competition through international cooperation, evolving from product-centric exports to full-chain collaboration, and building standardized global systems and resilient supply chains to support the sustainable globalization of China’s livestock industry. AgriBITs, making its debut in China, will also showcase global perspectives on AI, digitalization, and automation innovations in the livestock industry.
Strengthening Network and Business Development
To enhance business value through more efficient connections and fulfill its mission as a commercial bridge, VIV Select China will continue its Hosted Buyer Program in 2025 to recruit buyers with genuine procurement needs. Eligible attendees can apply via the Hosted Buyer page on the official VIV Select China website. Approved Hosted Buyers will enjoy benefits such as complimentary accommodation and access to exclusive services like V-Match.
V-Match, a pioneering matching service launched by VIV Select China in 2024, streamlines interactions by organizing buyers in a dedicated lounge while exhibitors target relevant candidates based on their profiles. This targeted approach significantly improves efficiency, enabling exhibitors to rapidly identify suitable partners and unlock new business opportunities. In the previous edition, the program facilitated 298 successful matches, demonstrating its effectiveness.
A Seamless and Convenient VIV Select China Experience
China has further upgraded its visa-free policies, expanding unilateral visa exemptions to 34 countries and extending transit visa-free stays to 240 hours. At the same time, Nanjing City officially launched a new comprehensive service platform, "In-Nanjing", seamlessly facilitating the entry of international visitors.
Don’t miss your chance to be at the forefront of innovation. See you at VIV Select China 2025 in Nanjing from 10–12 September at the Nanjing International Expo Center, Halls 4–6, and be a part of driving the animal protein industry forward!
About VNU Europe
VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands, and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector, focusing on the organization of worldwide industry events such as VIV, AgriBIT,s and Horti Agri Next. For more information, visit www.vnueurope.com
About Globus Events
GLOBUS Events (formerly known as VNU Exhibitions Asia) is one of the first exhibition organizers to establish its presence in China and has been a leader in the industry for over three decades. Through the commitment of a team of 150 professional employees, it organizes over 20 local and international leading exhibitions and conferences each year, in a total exhibiting space of over 1,000,000 sqm. Headquartered in Shanghai, it has operations in different cities across China and abroad, such as Bangkok, Beijing, Guangzhou, Shenzhen, etc. The company is a member of the Global Association of the Exhibition Industry (UFI) and "Level A Qualification Unit" of the Shanghai Convention & Exhibition Industries Association (SCEIA). In February 2024, GLOBUS Events became part of the Advent International portfolio, one of the world’s largest private equity investors. For more information, visit www.globusevents.com
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