11,169 Professional Trade Visitors from 81 Countries
Pet Fair South East Asia 2025 welcomed a total of 11,169 professional trade visitors from 81 countries. The largest visitor group came from Thailand, representing 64% of all attendees. Among international visitors, the strongest participation came from China (19.1% of all international visitors), followed by India (9.6%), Malaysia (9.2%), Singapore (7.6%), Taiwan (7.2%), the Philippines (6.2%), Japan (5.5%), South Korea (4.3%), Vietnam (4.0%), the United States (3.4%), Indonesia (3.0%), and Australia (2.4%). The show also recorded notable increases in visitor attendance from the Middle East and South America, reflecting its growing international appeal and relevance in the pet industry.
In line with the show’s fully B2B concept, the top visitor groups were importers (24.1%), followed by distributors (20.3%), brand owners (18.8%), retailers (16.1%), and wholesalers (12.8%). Other key visitor profiles included veterinarians, breeders, ingredient suppliers, and investors.
447 Exhibitors from 37 Countries and Regions
The 2025 show floor hosted 447 exhibitors from 37 countries, with a ratio of 75% international exhibitors to 25% Thai exhibitors. The largest exhibitor groups by country were Thailand (116 companies), followed by China Mainland (88), South Korea (55), Japan (25), Canada (13), Taiwan (13), the United States (13), Italy (12), Spain (12), Hong Kong (11), Singapore (9), and India (8).
Pet Fair South East Asia 2025 also featured 12 country and regional pavilions, representing Canada (organized by Pets Canada), China (organized by Pet Fair Asia), Italy (organized by Zoomark International), Japan (organized by JETRO), Korea (organized by the Korea Agro-Fisheries & Food Trade Corporation), Taiwan Region (supported by the Taiwan Pet Food & Appliances Association), Spain (organized by ICEX Spain Trade and Investment), the United Kingdom (supported by PetQuip), and the United States (organized by IMEX Management).
In addition, the organizers supported local and regional businesses by introducing dedicated zones for Thai and ASEAN exhibitors, including start-ups from Singapore, Malaysia, the Philippines, and Indonesia, showcased through the Thai Pet Avenue, ASEAN Pet Avenue, and Super Start-Up Booth areas.
Conference Program with over 40 sessions
In addition to a vibrant and dynamic show floor that fostered new partnerships across the pet industry, Pet Fair South East Asia 2025 also presented its most extensive conference program to date in the event’s still young history.
Spread across two special stages within the exhibition halls, more than 40 conference sessions were held, covering a wide range of topics focused on the latest trends, innovations, and market insights shaping the global pet industry. In total, these sessions were attended by 1,706 participants.
Furthermore, Petfood Forum Asia, organized by WATT Global Media—the organizers behind Petfood Forum in Kansas City—returned for the second time to Bangkok in co-location with Pet Fair South East Asia. The technical seminar attracted nearly 100 pet food industry professionals, offering valuable insights into the latest pet food processing trends and unique networking opportunities to expand international business connections.
The organizers extend their sincere gratitude to all speakers and contributors who helped create such a diverse, engaging, and educational conference experience over the three days.
Networking Events
In light of the passing of Thailand’s beloved Queen Mother Sirikit, and in observance of the national mourning period, the organizers decided to adjust the 2025 event format. The Show Day 1 in-hall networking event was held in a respectfully modified and toned-down format, while the rooftop networking event, originally scheduled for the evening of Day 2, was cancelled in accordance with the period of mourning.
Save the Dates for the 2026 Show Edition
The next edition of Pet Fair South East Asia, marking the event’s fifth anniversary edition, will take place from October 28–30, 2026, at the Bangkok International Trade & Exhibition Centre (BITEC).
Exhibitors from the 2025 edition can secure their booth space for the 2026 edition at a discounted rebooking rate throughout November. New companies can also benefit from an early-bird rate, available until February 2026. To enquire about a booth at the 2026 show edition, click here.
VNU Exhibitions Asia Pacific and Globus Events look forward to welcoming the international pet industry community back to Bangkok in October 2026, as well as to Shanghai in August 2026 for Pet Fair Asia.
Source: Email/GFMM
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